LANDING PAGES -HOW TO TURN TRAFFIC INTO MONEY

Book Cover: LANDING PAGES -HOW TO TURN TRAFFIC INTO MONEY

But what makes landing pages so powerful?
The secret is their ability to segment your audience into subsets of consumers … aligning the right message with the right audience at the right time … using landing pages.

Excerpt:

Successful marketers know that it’s ridiculous to create a product or email newsletter, and then spoil the launch by promoting it through their home page.
They know that the home page is a hot mess of choices that will distract potential customers.
Thus, the popularity of the highly-focused landing page.

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